Naaman Geda begun his work career in the banking sector in Kenya. He then pursued. architecture and practiced at the Symbion Group, before moving on to DSA where he rose to become senior associate and head of office. While in practice, he worked on several landmark projects including: the Kampala Serena Hotel, UAP Headquarters (now Equity Headquarters), GSSC Building and Benoni RTF.

Naaman transitioned to private equity, combining his banking, research, civil society, and building industry experience to become the African Executive for Renovatio Capital. He handled deal origination and investment management on the continent, as well as Renovatio’s structured finance consultancy work which saw the organization advise pension funds, parastatals, multinationals, and HNIs in the East African region on asset strategy. Naaman is the Founder and Head of advisory at Afritrade Investments.